VOLUME FOUR
THE PROFESSIONAL
TABLE of CONTENTS
WELCOME TO YOUR CREATIVE CAREER AND THE PURSUIT OF PURPOSE AND PROSPERITY
THE ASPIRING CREATIVE PROFESSIONAL
The Transition from a Student Who Loved To Create, to a Pro Who Now Must Get Paid to Create, Opens a Demanding and Daring World
of Responsibility and Opportunity
THE GAME
Gotta’ Know the Rules in Order to Bend, Break, or Beat ’Em
THE BUSINESS OF MAKING ART
The Logistical and Financial Practices to Support Your Career Goals
Knowing Your Worth
The Price of Success
Time To Grow Up
Getting Help with Money
YOUR MONEYMAKING TOOLS
Maintaining Your Fiscal Responsibility to Empower Your Creativity
Bookkeeping Software
Expenses
Taxes
YOUR MONEYMAKING TEAM
The Pros Who Deliver a Winning Financial Game Plan
Bookkeeper
Financial Advisor
Stockbroker
Personal Banker
GOING CORPORATE
Turning Your Talent into a Company To Grow with Your Success
THE PLAYERS IN YOUR GAME
The Professional Peers You Will Work with and Rely on To Realize the Potential of Your Creative Product
The Creative Director
The Art Director
The Assistant Art Director
The Designer
The Editor
The Writer
The Copywriter
The Person Who Answers the Phone
THE CLIENT
The Pros Behind the Projects
THE REP
The Process of Choosing the Best Person to Sell Your Talent
The Pros and Cons of Having a Rep
Who Chooses Whom?
Going it Alone—Choosing Not To Have a Rep
Reps, Business, and Money
Maintaining a Successful Connection with Your Rep
THE PRESENTATION
Selling Your Talent and Yourself
THE VALUE OF THE PRESENTATION
Sharing Your Creative Product
THE REALITY OF THE PRESENTATION
The Internet vs. The Meeting
THE HUMAN CONNECTION OF THE PRESENTATION
Be True to Yourself when Sharing Your Talent
THE REJECTION OF THE PRESENTATION
Overcoming Disappointment and Disaster
THE OPTIMISM OF THE PRESENTATION
Celebrating the Opportunity to Share Your Talent
THE CLIENT CONNECTION OPTIONS
There Is No One Way to Reach Out
Phone call
Email
Referral
Portfolio drop-off
Promotional mailing
Professional website
Social media
THE BUSINESS CONNECTION TO THE PRESENTATION
Do Whatever it Takes To Make Contact with Your Client
Celebrating the Opportunity To Share Your Talent
Overcoming the Disappointment and Disaster of a Shitty Presentation
Getting a Client to See Your Work Even if They Won’t See You
The Practical and Conceptual Tools Necessary To Do Your Best
Getting Work from Experienced Clients
Getting Work from Novice Clients
Refining Your Skills in a Practice Meeting
THE POWER OF THE PRESENTATION
Staying True to Your Talent and Dreams
THE CLIENT APPOINTMENT
Making Contact with Pros Who Will Provide You with the Opportunity To Be a Productive and Prosperous Professional
PREPARING FOR YOUR APPOINTMENT
What To Wear, What To Bring, What To Say
THE CONTACT
Communicating with Your Client To Understand Your Responsibilities
GETTING PAID
Determining Your Financial Value as a Professional Imagemaker
THE CONTRACT
Negotiating and Protecting the Rights of Your Creative Product
THE PITCH MEETING
Selling Your Talent… and Yourself
The Power of The Pitch
The Plan of The Pitch
The Performance of The Pitch
The Potential of The Pitch
The Pressure of The Pitch
The Persuasion of The Pitch
The Profit of The Pitch
BE READY FOR ANYTHING
The Successful Presentation Will Demand Your Complete Self
Be Prepared
Be Prompt
Be Pleasant
Be Positive
Be Persuasive
Be Professional
Be Present
THE SCORE
Getting Your First Job
THE GIG
The Preparation, Execution, and Delivery of Your Creative Product
THE PROCESS
A Step-by-Step Method to Being a Pro on the Job
GETTING TO WORK
The Journey of Sharing Your Creative Product with the World
FINISHING STRONG
The Unveiling, Delivering, Revising, and Invoicing of Your Creative Product
THE PROCESS
A Step-by-Step Method to Being a Pro on the Job
THE CONTACT
Making a Professional Connection
BUILDING YOUR BUSINESS
The Nuts & Bolts of Creative Success
SETTING YOUR FEE AND GETTING YOU PAID
Your Art’s Value and the Client’s Money
Is There an Industry Standard for Fees?
What Will Be the Overall Usage of Your Creative Product?
Day Rate Vs. Flat Fee
THE BUSINESS SIDE OF GETTING PAID
The Nuts & Bolts of Fair Compensation for Your Talent
THE PERSONAL SIDE OF GETTING PAID
Finding a Balance Between Your Art & Your Business
THE WAYS TO GET PAID
Clients Come in All Sizes, Shapes & Net Worths
The High-Roller
The Low-Baller
The Insider
The Amateur
The Barter
The Freebie
THE NEGOTIATION
The Art of Fighting Fair
Am I Being Paid Enough?
Do I Have the Courage To Ask for What I Believe I’m Worth?
What Is My Creative Value to the Project?
How Does My Degree of Success or Experience Affect My Fee?
How Badly Do I Want the Gig?
THE BIG PAYDAY
Cashing in on Your Talent for More Money than You Ever Thought Possible
HONESTY IS STILL THE BEST POLICY
Truth in Getting Paid
THE CONTRACT
The Fine Print Can Be Your Friend
THE FIVE R’S OF A SUCCESSFUL CONTRACT
Receive, Review, Revise, Resolve, and Return
KEEPING YOUR BALANCE
Finding Purpose within the Pressure of the Professional World
STAND YOUR GROUND
Protecting Your Creative Process
RESPECT AND YOUR CREATIVE PRODUCT
Protecting Your Integrity While Maintaining Your Inspiration
GETTING PAID
Your Art’s Value and the Client’s Money
NAMING YOUR PRICE
Being Fearless in Declaring the True Worth of Your Creative Product
REUSE OF YOUR CREATIVE PRODUCT
A Second Life and Payday for Your Talent
OUT OF YOUR HANDS, OUT OF YOUR CONTROL
The Journey of Your Creative Product Beyond its Creation
Taking Responsibility for Having No Control The Client and Loss of Control
The Freedom of No Control
YOUR PARTNER IN SUCCESS
Maintaining a Professional Connection with Your Client
GETTING TO WORK
The Journey of Sharing Your Creative Product with the World
THE BEST SPACE
Finding the Most Productive Environment To Create
THE BEST TOOLS
The Gizmos and Gadgets To Get Shit Done
THE BEST HELP
Seeking, Hiring, and Trusting Those Who Will Support Your Success
THE BEST SPEED
Finding the Most Productive Pace To Create Your Finest Work
THE BEST ATTITUDE
Nurturing the Trust, Respect, and Optimism To Ensure Intriguing, Prosperous, and Fun Collaborations
FINISHING STRONG
The Unveiling, Delivering, Revising, and Invoicing of Your Creative Product
THE UNVEILING
Choosing the Moment To Share Your Talent
THE DELIVERY
Managing Your Time, Effort, and Focus To Ensure a Job Well Done
MAINTAINING A PERSONAL CONNECTION WITH YOUR CLIENT IN THE DIGITAL AGE
Don’t Let the Convenience of Technology Cause a Disconnect with Your Client
THE REVISION
Welcome to the Revision Phase of Your Creative Product
Making Changes to Your Creative Product
Responding to Revisions
The Mental Game of the Revision
The Joy of the Revision
THE COMPLEXITY OF THE REVISION
Did I Rush it?
Did I Care Enough?
Am I Just Being a Big Baby?
THE REASONS I DON’T CHARGE FOR REVISIONS
I Fucked Up
I See Their Point
I Took a Chance
I Don’t Sweat it
I Get Paid a Lot of Money
I Work Fast
I Love My Client
THE REASONS I DO CHARGE FOR REVISIONS
They Fucked Up
I Never Agreed to This
I Think We’re Talking About a Different Project
I’ve Had Enough
THE INVOICE
The Document that Defines the Details of a Deal
The Process of Invoicing
Your Invoicing System
Designing Your Invoice
Tracking Your Invoices
Invoicing Through Your Client’s Pay Portal
GETTING STIFFED
The Vigilance and Strategy To Make Sure You Get Paid
WHAT IF THE CLIENT HATES IT?
The Kill Fee
Negotiating Your Kill Fee
Your Emotions and Your Kill Fee
Protecting Your Kill Fee
The Zen of the Kill Fee
FROM A FAILURE COMES A GREATER SUCCESS
If the Initial Fallout of Failure Can Be Accepted, a New Awareness and Strength Can Be Achieved
THE NEW WORK
The Next Generation of Your Creative Product
Keep it Fresh
Don’t Get Lazy
Don’t Give Up
GATHERING AND PRESERVING YOUR CREATIVE PRODUCT
Protecting Your Body of Work Is Essential To Tell the Story of Your Talent, Ambition, and Purpose over a Fulfilling Career
ONE DOWN, THOUSANDS TO GO
Getting that Next Job
PART OF A TEAM
The Demands and Delights of Choosing Collaboration and Community
GOING IT ALONE
To Soar May Only Come from Flying Solo
STAY THE COURSE
Whether a Professional Drought Lasts a Month or a Year, it’s a Time to Call Upon Your Skills and Strategy
to Replenish Your Workload and Revive Your Attitude
THE ARRIVAL
Congratulations, You’re a Success
DECLARING YOUR SUCCESS
The Thrilling yet Sometimes Confusing Challenge to Accept You’ve Achieved Professional Respect and Financial Prosperity
The Reality of Facing Success
The Pride and Price of Success
The Job of Maintaining Success
GETTING BUSY
The Storm (of Success) Before the Calm (of Getting Help)
GETTING HELP
Finding the Support To Meet the Demand for Your Talent
Your Wake-Up Call that You Need Help
Finding that Perfect Someone (To Help You)
Whomever You Choose To Help You, Choose Wisely
Doing Your Part To Help Your Helpers
REALITY HITS
Although Nothing Is Scarier Than Having Too Little Work—Having Too Much Can Spawn its Own Terror
THE DISCIPLINE OF DISCRETION
Protecting and Respecting the Privacy of those You Work With
PLAYING BY A NEW SET OF RULES
Success Will Bring Joy, Pain, Pride, Doubt, and Hope You Can Never Truly Be Prepared For
DECIDING WHICH JOBS TO TAKE
The Luxury and Burden of Choice
SAYING NO TO A BIG JOB
Making a Tough Choice for the Right Reason
CHOOSING SIDES
The Price and Pride of Loyalty
The Need for Loyalty
The Discovery of Loyalty
The Risks and Rewards of Loyalty
The Mechanics of Loyalty
The Laws of Loyalty
The Vagaries of Loyalty
YOU’RE MINE
Who Owes Whom in the Imagemaker/Client Dynamic?
A CHANGING OF THE GUARD
Nothing Lasts Forever, Nor Should It
DON’T YOU KNOW WHO I AM?
Gratitude Before Grandiosity
KEEP YOUR COOL
Controlling Your Patience, Pressure, and Ego
WE’D LOVE TO WORK WITH YOU, BUT…
The Unexpected Twist of Success
THE VALUE (AND DANGER) OF EXPOSURE
Balancing Your Professional Success and Personal Growth
THE LONG VIEW
Pacing Yourself During a Demanding Career
TAKING A STEP BACK
The Value of Being a Follower
THE CHALLENGE AND CHARITY OF COLLABORATION
Sharing Your Creative Wealth
With Collaboration Comes Communication and Compromise
The Challenge and Thrill of Collaboration
Collaboration and Incompatibility
The Responsibility of Collaboration
What if You Hate To Collaborate?
With Collaboration Comes Trust
THE POWER AND PAIN OF CHANGE
Accepting the Truth that Nothing Stays the Same
DEEP SHIT
The Change from One Style to a New Style
DEEPER SHIT
The Change from One Career to a New Career
DEEPEST SHIT
The Change from Getting that Next Gig to Getting a New Life
A TICKET TO A NEW CAREER
Embarking on the Journey to Your Next Creative Horizon
WHAT’S NEXT?
Life Beyond Success
THE WORK OF STOPPING
How do You Know When It’s Time to Take a Break?
FACING THE VOID
Surviving the Loss of Direction or Lack of Purpose When Deciding To Take a Break
MAKING A PLAN TO TAKE A BREAK
Making the Preparation To Ensure You Get Recharged During Your Time Off
WHAT WILL THEY DO WITHOUT ME?
Prevailing Over the Terror that Your Clients Can’t Live without Your Talents
GETTING A LIFE
A Plan for Tough Love
A NEW KIND OF SUCCESS
The Power and Joy in Realizing that the Quest for Professional Acclaim Isn’t Everything
FACING THE TRUTH THAT SUCCESS IS NOT ENOUGH
The Dread and Freedom of Not Giving a Shit
What Will My Clients Do without Me?
What’s in it for Me?
Doing Whatever it Takes To Take a Break
The Power of Doing Nothing
I NEVER THOUGHT SUCCESS COULD BE A DIRTY WORD
Becoming Successful Can Reveal Unforeseen and Unwelcome Challenges that Must Be Overcome To Maintain
Professional Prosperity and Personal Fulfillment
Success Can Bring Power, Joy, Fame, Opportunity, Pride, Swagger, Money, Respect, Security, Glitz, Comfort, Fun, Courage, and Hope
Success Can Also Bring Exhaustion, Arrogance, Pettiness, Envy, Loneliness, Conflict, Fear, Conceit, Pressure, Doubt, and Failure
THE PROCESS OF GETTING A LIFE IS A PAIN IN THE ASS
Facing the Truth in Balancing Career and Life
HOW WILL YOU KNOW WHEN YOU HAVE A LIFE?
Summoning the Humility and Honesty to Give Yourself Permission to Achieve a Balance Between the Professional and the Personal
THE DUTY OF THE SUCCESSFUL IMAGEMAKER
Paying Back for All You’ve Achieved and All You’ve Been Given
GOING GLOBAL
Your Creative Product and the World
MAKING YOUR MARK
What Will Your Imagemaking Legacy Be?
THERE’S PLENTY TO GO AROUND
Having the Passion, Confidence, and Generosity To Share Your Secrets
THE NUTS AND BOLTS OF SPILLING YOUR CREATIVE GUTS
The Duty To Tell Your Success Story
THE PROFESSIONAL
TABLE of CONTENTS
WELCOME TO YOUR CREATIVE CAREER AND THE PURSUIT OF PURPOSE AND PROSPERITY
THE ASPIRING CREATIVE PROFESSIONAL
The Transition from a Student Who Loved To Create, to a Pro Who Now Must Get Paid to Create, Opens a Demanding and Daring World
of Responsibility and Opportunity
THE GAME
Gotta’ Know the Rules in Order to Bend, Break, or Beat ’Em
THE BUSINESS OF MAKING ART
The Logistical and Financial Practices to Support Your Career Goals
Knowing Your Worth
The Price of Success
Time To Grow Up
Getting Help with Money
YOUR MONEYMAKING TOOLS
Maintaining Your Fiscal Responsibility to Empower Your Creativity
Bookkeeping Software
Expenses
Taxes
YOUR MONEYMAKING TEAM
The Pros Who Deliver a Winning Financial Game Plan
Bookkeeper
Financial Advisor
Stockbroker
Personal Banker
GOING CORPORATE
Turning Your Talent into a Company To Grow with Your Success
THE PLAYERS IN YOUR GAME
The Professional Peers You Will Work with and Rely on To Realize the Potential of Your Creative Product
The Creative Director
The Art Director
The Assistant Art Director
The Designer
The Editor
The Writer
The Copywriter
The Person Who Answers the Phone
THE CLIENT
The Pros Behind the Projects
THE REP
The Process of Choosing the Best Person to Sell Your Talent
The Pros and Cons of Having a Rep
Who Chooses Whom?
Going it Alone—Choosing Not To Have a Rep
Reps, Business, and Money
Maintaining a Successful Connection with Your Rep
THE PRESENTATION
Selling Your Talent and Yourself
THE VALUE OF THE PRESENTATION
Sharing Your Creative Product
THE REALITY OF THE PRESENTATION
The Internet vs. The Meeting
THE HUMAN CONNECTION OF THE PRESENTATION
Be True to Yourself when Sharing Your Talent
THE REJECTION OF THE PRESENTATION
Overcoming Disappointment and Disaster
THE OPTIMISM OF THE PRESENTATION
Celebrating the Opportunity to Share Your Talent
THE CLIENT CONNECTION OPTIONS
There Is No One Way to Reach Out
Phone call
Referral
Portfolio drop-off
Promotional mailing
Professional website
Social media
THE BUSINESS CONNECTION TO THE PRESENTATION
Do Whatever it Takes To Make Contact with Your Client
Celebrating the Opportunity To Share Your Talent
Overcoming the Disappointment and Disaster of a Shitty Presentation
Getting a Client to See Your Work Even if They Won’t See You
The Practical and Conceptual Tools Necessary To Do Your Best
Getting Work from Experienced Clients
Getting Work from Novice Clients
Refining Your Skills in a Practice Meeting
THE POWER OF THE PRESENTATION
Staying True to Your Talent and Dreams
THE CLIENT APPOINTMENT
Making Contact with Pros Who Will Provide You with the Opportunity To Be a Productive and Prosperous Professional
PREPARING FOR YOUR APPOINTMENT
What To Wear, What To Bring, What To Say
THE CONTACT
Communicating with Your Client To Understand Your Responsibilities
GETTING PAID
Determining Your Financial Value as a Professional Imagemaker
THE CONTRACT
Negotiating and Protecting the Rights of Your Creative Product
THE PITCH MEETING
Selling Your Talent… and Yourself
The Power of The Pitch
The Plan of The Pitch
The Performance of The Pitch
The Potential of The Pitch
The Pressure of The Pitch
The Persuasion of The Pitch
The Profit of The Pitch
BE READY FOR ANYTHING
The Successful Presentation Will Demand Your Complete Self
Be Prepared
Be Prompt
Be Pleasant
Be Positive
Be Persuasive
Be Professional
Be Present
THE SCORE
Getting Your First Job
THE GIG
The Preparation, Execution, and Delivery of Your Creative Product
THE PROCESS
A Step-by-Step Method to Being a Pro on the Job
GETTING TO WORK
The Journey of Sharing Your Creative Product with the World
FINISHING STRONG
The Unveiling, Delivering, Revising, and Invoicing of Your Creative Product
THE PROCESS
A Step-by-Step Method to Being a Pro on the Job
THE CONTACT
Making a Professional Connection
BUILDING YOUR BUSINESS
The Nuts & Bolts of Creative Success
SETTING YOUR FEE AND GETTING YOU PAID
Your Art’s Value and the Client’s Money
Is There an Industry Standard for Fees?
What Will Be the Overall Usage of Your Creative Product?
Day Rate Vs. Flat Fee
THE BUSINESS SIDE OF GETTING PAID
The Nuts & Bolts of Fair Compensation for Your Talent
THE PERSONAL SIDE OF GETTING PAID
Finding a Balance Between Your Art & Your Business
THE WAYS TO GET PAID
Clients Come in All Sizes, Shapes & Net Worths
The High-Roller
The Low-Baller
The Insider
The Amateur
The Barter
The Freebie
THE NEGOTIATION
The Art of Fighting Fair
Am I Being Paid Enough?
Do I Have the Courage To Ask for What I Believe I’m Worth?
What Is My Creative Value to the Project?
How Does My Degree of Success or Experience Affect My Fee?
How Badly Do I Want the Gig?
THE BIG PAYDAY
Cashing in on Your Talent for More Money than You Ever Thought Possible
HONESTY IS STILL THE BEST POLICY
Truth in Getting Paid
THE CONTRACT
The Fine Print Can Be Your Friend
THE FIVE R’S OF A SUCCESSFUL CONTRACT
Receive, Review, Revise, Resolve, and Return
KEEPING YOUR BALANCE
Finding Purpose within the Pressure of the Professional World
STAND YOUR GROUND
Protecting Your Creative Process
RESPECT AND YOUR CREATIVE PRODUCT
Protecting Your Integrity While Maintaining Your Inspiration
GETTING PAID
Your Art’s Value and the Client’s Money
NAMING YOUR PRICE
Being Fearless in Declaring the True Worth of Your Creative Product
REUSE OF YOUR CREATIVE PRODUCT
A Second Life and Payday for Your Talent
OUT OF YOUR HANDS, OUT OF YOUR CONTROL
The Journey of Your Creative Product Beyond its Creation
Taking Responsibility for Having No Control The Client and Loss of Control
The Freedom of No Control
YOUR PARTNER IN SUCCESS
Maintaining a Professional Connection with Your Client
GETTING TO WORK
The Journey of Sharing Your Creative Product with the World
THE BEST SPACE
Finding the Most Productive Environment To Create
THE BEST TOOLS
The Gizmos and Gadgets To Get Shit Done
THE BEST HELP
Seeking, Hiring, and Trusting Those Who Will Support Your Success
THE BEST SPEED
Finding the Most Productive Pace To Create Your Finest Work
THE BEST ATTITUDE
Nurturing the Trust, Respect, and Optimism To Ensure Intriguing, Prosperous, and Fun Collaborations
FINISHING STRONG
The Unveiling, Delivering, Revising, and Invoicing of Your Creative Product
THE UNVEILING
Choosing the Moment To Share Your Talent
THE DELIVERY
Managing Your Time, Effort, and Focus To Ensure a Job Well Done
MAINTAINING A PERSONAL CONNECTION WITH YOUR CLIENT IN THE DIGITAL AGE
Don’t Let the Convenience of Technology Cause a Disconnect with Your Client
THE REVISION
Welcome to the Revision Phase of Your Creative Product
Making Changes to Your Creative Product
Responding to Revisions
The Mental Game of the Revision
The Joy of the Revision
THE COMPLEXITY OF THE REVISION
Did I Rush it?
Did I Care Enough?
Am I Just Being a Big Baby?
THE REASONS I DON’T CHARGE FOR REVISIONS
I Fucked Up
I See Their Point
I Took a Chance
I Don’t Sweat it
I Get Paid a Lot of Money
I Work Fast
I Love My Client
THE REASONS I DO CHARGE FOR REVISIONS
They Fucked Up
I Never Agreed to This
I Think We’re Talking About a Different Project
I’ve Had Enough
THE INVOICE
The Document that Defines the Details of a Deal
The Process of Invoicing
Your Invoicing System
Designing Your Invoice
Tracking Your Invoices
Invoicing Through Your Client’s Pay Portal
GETTING STIFFED
The Vigilance and Strategy To Make Sure You Get Paid
WHAT IF THE CLIENT HATES IT?
The Kill Fee
Negotiating Your Kill Fee
Your Emotions and Your Kill Fee
Protecting Your Kill Fee
The Zen of the Kill Fee
FROM A FAILURE COMES A GREATER SUCCESS
If the Initial Fallout of Failure Can Be Accepted, a New Awareness and Strength Can Be Achieved
THE NEW WORK
The Next Generation of Your Creative Product
Keep it Fresh
Don’t Get Lazy
Don’t Give Up
GATHERING AND PRESERVING YOUR CREATIVE PRODUCT
Protecting Your Body of Work Is Essential To Tell the Story of Your Talent, Ambition, and Purpose over a Fulfilling Career
ONE DOWN, THOUSANDS TO GO
Getting that Next Job
PART OF A TEAM
The Demands and Delights of Choosing Collaboration and Community
GOING IT ALONE
To Soar May Only Come from Flying Solo
STAY THE COURSE
Whether a Professional Drought Lasts a Month or a Year, it’s a Time to Call Upon Your Skills and Strategy
to Replenish Your Workload and Revive Your Attitude
THE ARRIVAL
Congratulations, You’re a Success
DECLARING YOUR SUCCESS
The Thrilling yet Sometimes Confusing Challenge to Accept You’ve Achieved Professional Respect and Financial Prosperity
The Reality of Facing Success
The Pride and Price of Success
The Job of Maintaining Success
GETTING BUSY
The Storm (of Success) Before the Calm (of Getting Help)
GETTING HELP
Finding the Support To Meet the Demand for Your Talent
Your Wake-Up Call that You Need Help
Finding that Perfect Someone (To Help You)
Whomever You Choose To Help You, Choose Wisely
Doing Your Part To Help Your Helpers
REALITY HITS
Although Nothing Is Scarier Than Having Too Little Work—Having Too Much Can Spawn its Own Terror
THE DISCIPLINE OF DISCRETION
Protecting and Respecting the Privacy of those You Work With
PLAYING BY A NEW SET OF RULES
Success Will Bring Joy, Pain, Pride, Doubt, and Hope You Can Never Truly Be Prepared For
DECIDING WHICH JOBS TO TAKE
The Luxury and Burden of Choice
SAYING NO TO A BIG JOB
Making a Tough Choice for the Right Reason
CHOOSING SIDES
The Price and Pride of Loyalty
The Need for Loyalty
The Discovery of Loyalty
The Risks and Rewards of Loyalty
The Mechanics of Loyalty
The Laws of Loyalty
The Vagaries of Loyalty
YOU’RE MINE
Who Owes Whom in the Imagemaker/Client Dynamic?
A CHANGING OF THE GUARD
Nothing Lasts Forever, Nor Should It
DON’T YOU KNOW WHO I AM?
Gratitude Before Grandiosity
KEEP YOUR COOL
Controlling Your Patience, Pressure, and Ego
WE’D LOVE TO WORK WITH YOU, BUT…
The Unexpected Twist of Success
THE VALUE (AND DANGER) OF EXPOSURE
Balancing Your Professional Success and Personal Growth
THE LONG VIEW
Pacing Yourself During a Demanding Career
TAKING A STEP BACK
The Value of Being a Follower
THE CHALLENGE AND CHARITY OF COLLABORATION
Sharing Your Creative Wealth
With Collaboration Comes Communication and Compromise
The Challenge and Thrill of Collaboration
Collaboration and Incompatibility
The Responsibility of Collaboration
What if You Hate To Collaborate?
With Collaboration Comes Trust
THE POWER AND PAIN OF CHANGE
Accepting the Truth that Nothing Stays the Same
DEEP SHIT
The Change from One Style to a New Style
DEEPER SHIT
The Change from One Career to a New Career
DEEPEST SHIT
The Change from Getting that Next Gig to Getting a New Life
A TICKET TO A NEW CAREER
Embarking on the Journey to Your Next Creative Horizon
WHAT’S NEXT?
Life Beyond Success
THE WORK OF STOPPING
How do You Know When It’s Time to Take a Break?
FACING THE VOID
Surviving the Loss of Direction or Lack of Purpose When Deciding To Take a Break
MAKING A PLAN TO TAKE A BREAK
Making the Preparation To Ensure You Get Recharged During Your Time Off
WHAT WILL THEY DO WITHOUT ME?
Prevailing Over the Terror that Your Clients Can’t Live without Your Talents
GETTING A LIFE
A Plan for Tough Love
A NEW KIND OF SUCCESS
The Power and Joy in Realizing that the Quest for Professional Acclaim Isn’t Everything
FACING THE TRUTH THAT SUCCESS IS NOT ENOUGH
The Dread and Freedom of Not Giving a Shit
What Will My Clients Do without Me?
What’s in it for Me?
Doing Whatever it Takes To Take a Break
The Power of Doing Nothing
I NEVER THOUGHT SUCCESS COULD BE A DIRTY WORD
Becoming Successful Can Reveal Unforeseen and Unwelcome Challenges that Must Be Overcome To Maintain
Professional Prosperity and Personal Fulfillment
Success Can Bring Power, Joy, Fame, Opportunity, Pride, Swagger, Money, Respect, Security, Glitz, Comfort, Fun, Courage, and Hope
Success Can Also Bring Exhaustion, Arrogance, Pettiness, Envy, Loneliness, Conflict, Fear, Conceit, Pressure, Doubt, and Failure
THE PROCESS OF GETTING A LIFE IS A PAIN IN THE ASS
Facing the Truth in Balancing Career and Life
HOW WILL YOU KNOW WHEN YOU HAVE A LIFE?
Summoning the Humility and Honesty to Give Yourself Permission to Achieve a Balance Between the Professional and the Personal
THE DUTY OF THE SUCCESSFUL IMAGEMAKER
Paying Back for All You’ve Achieved and All You’ve Been Given
GOING GLOBAL
Your Creative Product and the World
MAKING YOUR MARK
What Will Your Imagemaking Legacy Be?
THERE’S PLENTY TO GO AROUND
Having the Passion, Confidence, and Generosity To Share Your Secrets
THE NUTS AND BOLTS OF SPILLING YOUR CREATIVE GUTS
The Duty To Tell Your Success Story
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